Welcome to The Coca-Cola Company! We are currently seeking a highly motivated and experienced Director of Consumer Data Collection and Activation to join our dynamic and innovative team. As a global leader in the beverage industry, we are committed to continuously improving our consumer engagement and marketing efforts. In this role, you will play a crucial role in driving our data collection and activation strategies to further enhance our understanding of consumer behaviors and preferences. If you have a passion for data-driven insights and the ability to lead and inspire teams, we want to hear from you.
What Employers Are Offering
- ✔ Employer-provided health & medical insurance
- ✔ Visa sponsorship & legal work authorization
- ✔ Relocation assistance & settlement support
- ✔ Long-term employment & benefit coverage
- ✔ Permanent residency pathways (eligible roles)
Who is the Director of Consumer Data Collection and Activation
This position involves being a team member who is accountable for spearheading strategies and efforts to gather and utilize consumer data directly within the digital realm. Collaboration with diverse teams like Marketing Categories, IMX Media, Martech, and internal or external brand development units is essential to boost customer interaction, uptake, and loyalty through different digital platforms.
Employment Benefit Eligibility Information
Applicants searching for international employment opportunities often compare roles offering employer-sponsored insurance coverage, relocation support, and legally compliant work authorization programs.
- Jobs with employer-provided health insurance benefits
- Visa sponsorship positions including medical coverage
- Full-time employment with dental and vision insurance
- High salary jobs offering worker protection benefits
- Healthcare and caregiver roles including insurance coverage
Understanding benefit eligibility requirements helps applicants evaluate qualified employment offers before submitting immigration applications.
Insurance & Worker Protection Requirements
Before visa approval, many employer-sponsored programs require proof of valid health insurance coverage and worker protection compliance. Immigration authorities verify medical coverage eligibility before granting work authorization.
Depending on the destination country, foreign employees may also need workplace injury protection, employer liability coverage, and travel medical insurance during relocation.
- Mandatory health insurance for visa holders
- Workplace accident and employer liability protection
- Travel and relocation medical coverage
- Insurance verification during immigration processing
Confirm insurance compliance requirements before submitting a work permit application.
Key responsibilities of a Director of Consumer Data collection and Activation
- Develop and implement a comprehensive strategy for collecting, managing, and leveraging first-party consumer data across the digital ecosystem.
- Design and optimize data collection frameworks, including website cookies, user registrations, surveys, and other online interactions, to capture relevant consumer information. Explore opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation.
- Define and implement personalized customer journeys across digital ecosystems, ensuring consistency and relevancy. Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments.
- Work closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that encourages knowledge sharing and cross-functional synergy.
- Collaborate with legal and compliance teams to ensure data collection practices adhere to privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage.
Functional Skills:
- Passion for data-driven consumer engagement design and a desire to advocate for the best consumer experience.
- Minimum of 8-12 years of proven experience as a Digital Consumer Engagement or CRM Lead or similar leadership role.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, coordinate dependencies, and manage risks in complex environments.
- Strategic mindset with the ability to translate business objectives into actionable consumer engagement strategies.
- Proficiency in marketing automation and CRM platforms such as Adobe Journey Optimizer, and Adobe Experience Platform. Strong understanding of data analytics, customer segmentation, and targeting methodologies
Soft Skills of a Director of Consumer Data Collection and Activation
- Communication
- Conflict Resolution
- Leadership
- Time management
- Creativity
- Flexibility
- Attention to detail
- Teamwork
- Adaptability
- Problem-Solving
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Related Work Experience:
8-12 years experience
Benefits of working as a Director of Consumer Data Collection and Activation
Iconic & Innovative Brands
- Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
Creative Team Culture
- Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Brand Reputation
- You’ll have the opportunity to work with over 200+ brands worldwide.
Pay Range:
$183,800 – $211,000.
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Location: Atlanta, Georgia
Additional Locations: Singapore, Atlanta, GA
Job ID: R-102531
% of Travel: 00% – 25%
Job Type: Full time
Relocation: No
Post Date: March 25, 2026
Job Posting End Date: April 14, 2026
Join our team and be part of a dynamic and growing industry in Atlanta. Apply now to lead the team to success and deliver exceptional dining experiences to valued customers!
Conclusion
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so by industry standards and best practices and in compliance with applicable privacy laws.
