Welcome to The Coca-Cola Company! We are currently seeking a highly motivated and experienced Director of Consumer Data Collection and Activation to join our dynamic and innovative team. As a global leader in the beverage industry, we are committed to continuously improving our consumer engagement and marketing efforts. In this role, you will play a crucial role in driving our data collection and activation strategies to further enhance our understanding of consumer behaviors and preferences. If you have a passion for data-driven insights and the ability to lead and inspire teams, we want to hear from you.
Who is the Director of Consumer Data Collection and Activation
This position involves being a team member who is accountable for spearheading strategies and efforts to gather and utilize consumer data directly within the digital realm. Collaboration with diverse teams like Marketing Categories, IMX Media, Martech, and internal or external brand development units is essential to boost customer interaction, uptake, and loyalty through different digital platforms.
Key responsibilities of a Director of Consumer Data collection and Activation
- Develop and implement a comprehensive strategy for collecting, managing, and leveraging first-party consumer data across the digital ecosystem.
- Design and optimize data collection frameworks, including website cookies, user registrations, surveys, and other online interactions, to capture relevant consumer information. Explore opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation.
- Define and implement personalized customer journeys across digital ecosystems, ensuring consistency and relevancy. Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments.
- Work closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that encourages knowledge sharing and cross-functional synergy.
- Collaborate with legal and compliance teams to ensure data collection practices adhere to privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage.
Functional Skills:
- Passion for data-driven consumer engagement design and a desire to advocate for the best consumer experience.
- Minimum of 8-12 years of proven experience as a Digital Consumer Engagement or CRM Lead or similar leadership role.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, coordinate dependencies, and manage risks in complex environments.
- Strategic mindset with the ability to translate business objectives into actionable consumer engagement strategies.
- Proficiency in marketing automation and CRM platforms such as Adobe Journey Optimizer, and Adobe Experience Platform. Strong understanding of data analytics, customer segmentation, and targeting methodologies
Soft Skills of a Director of Consumer Data Collection and Activation
- Communication
- Conflict Resolution
- Leadership
- Time management
- Creativity
- Flexibility
- Attention to detail
- Teamwork
- Adaptability
- Problem-Solving
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Related Work Experience:
8-12 years experience
Benefits of working as a Director of Consumer Data Collection and Activation
Iconic & Innovative Brands
- Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
Creative Team Culture
- Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Brand Reputation
- You’ll have the opportunity to work with over 200+ brands worldwide.
Pay Range:
$183,800 – $211,000.
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Location: Atlanta, Georgia
Additional Locations: Singapore, Atlanta, GA
Job ID: R-102531
% of Travel: 00% – 25%
Job Type: Full time
Relocation: No
Post Date: March 25, 2024
Job Posting End Date: April 14, 2024
Join our team and be part of a dynamic and growing industry in Atlanta. Apply now to lead the team to success and deliver exceptional dining experiences to valued customers!
Conclusion
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so by industry standards and best practices and in compliance with applicable privacy laws.